Wait 4 Eat is an alacart restaurant in Uyo, Nigeria. A sit in, fresh food restaurant that is made to cater for creatives who are upwardly mobile.
Wait 4 eat kitchen is specifically targeting professionals in the creative industry and handling their food needs. Instantly prepared, always available, and creatively prepared. Going beyond selling food to selling a space where creatives meet to collaborate and have conversations on the creative business. While creatives “wait” for their meals they can stumble on ideas that can help the project they are working on.
The brand seeks to position itself as the only food brand for creatives in Uyo. Therefore identity, communication assets, packaging, facility branding and other brand expressions were expected to engage members of the creative community, increase trust and drive patronage .
The brand identity was built with the overarching idea of order, delivery, consumption. Better expressed using the traffic sign language. Stop, Ready Go. The story is that you get anything you want, anytime you want it, and anyhow you want it, if you can just wait for it .
Packaging and other brand communication assets are developed beautifully to help the brand communicate its essence
Message Stop. Ready. Go
Tone Informal, creative, fun