Boddi a luxury unisex undergarment brand with factory in Port Harcourt Nigeria, contacted our team as they were about to start their journey into being the most sort after undergarment brand for the smart and classy.
Boddi starting a revolution in the African Undergarment fashion industry by moving undergarments from mere utility to status symbols, met with our team for brand development.
The brand seeks to promote undergarment gifting, between friends and spouses. The brand was named BODDI. The name is just an invented word from the existing word BUDDY which means friend.
The brand logo is made of rounded typeface that strengthens the brand narrative of love and friendship. With the two “D’s” backing each other to exude the feeling of companionship. The logo and other supporting visual identity assets are solid enough to resonate with the target audience and position as the under garment brand for the future.
Packaging and other brand communication assets are developed beautifully to help the brand compete globally
Message Comfortable companion
Tone smooth, engaging , luxury