Archie's Collection is a Boston based African brand, dedicated to catering to the fashion needs of young people. With a blend of rich African culture, Archie's Collection provides fashion at an affordable price, enabling the birth of the new 'cool'.
With Archie's Collection, Orange is the not the only black.
To rejuvenate the existing brand identity to enable it adapt to constant changes in society and meet modern-day requirements. The current branding dating back to 2017, is one that is no longer sufficient to fortify the brand. Seeing that Archie's Collection has deep roots in African culture, respect and sensitivity to this heritage must be taken into consideration when re-branding. The logo should be one that is adaptable to the coming times and can go beyond vision 2020 to vision 2060, breaking boundaries with the incorporation of traditional marks in its a logo but no fuss with colours, letting the logo speak without distractions.
Despite all this, Archie's Collection is a forward-looking brand, our job here is to dress it for 'Vision 2060 and beyond'
Message African beauty globally appreciated
Tone Elegant, Bold, Sure